Activations

L'Oreal USA Sponsorship of Motion Picture Television Fund's Night Before Oscar Event

While in my former position as VP, Integrated Marketing at Kiehl's Since 1851, I managed the brand's relationship with the Motion Picture Television Fund in regards to its annual Oscar event; The Night Before. After my departure, L'Oréal LUXE hired me to manage travel itineraries and accommodations for the group of approximately 40 senior executives and retail partners. In addition, I oversaw all of the booth brand build-outs to ensure that each brand showcased their personalized expression and managed networking opportunities for executives and celebrity event attendees.

L'Oréal USA Brand Participants: Kiehl's Since 1851, Lancôme, L'Oréal Paris, IT Cosmetics, Maison Margiela

Retail Partners: Sephora and Ulta Beauty

MPTF Night Before Celebrity Attendees: Leonardo Dicaprio, George Clooney, Will Smith, Chris Evans, Amy Adams, Octavia Spencer, Allison Janney, Shawn Mendes, Tom Cruise, Selma Hayek, Oprah Winfrey, Sir Elton John, Jackie Cruz, Jamie Foxx, Steven Spielberg, Tiffany Haddish, Jon Hamm, Sandra Bullock, Anthony Mackie, Mark Ruffalo, Margot Robbie, Ramy Malik, Robert Downey Jr., and more

Bright Pink Luncheon

LOS ANGELES

NEW YORK

In honor of Breast Cancer Awareness month, Kiehl’s hosted a luncheon with 44 of the top beauty/lifestyle influencers. Attendees learned about the brand’s partnership with Bright Pink while engaging with interactive experiences to create snackable content for their channels. 

Key Attendees: @Nicolconcilio, @Amandaensing @Katy @Model_Roz @Cloecouture @ourfazinali and more

Results: Attendees posted 45 times across multiple platforms to reach nearly 23 million fans with 19,500,000 impressions and over 354K engagements.  These posts were all earned and organic with no sponsorship fees. 

Coachella

In celebration of Kiehl’s history with music, we hosted an international trip for global influencers from USA, Germany, Australia and U.K. The festivities kicked off with a performance by Jesse Jo Stark at The Peppermint Club in LA. Influencers were then transported to Rancho V in Pioneertown where they participated in styled photo shoots for social media usage. In addition to going to the festival, all guests of Kiehl’s joined for an interactive brunch experience and performance by Tinashe.

Key Attendees: @larlarlee @tenipanosian @mannymua @styledbyale @heyclaire @thegabrielzamora @nikita_dragun @maddibragg

Results: With only 8 attendees from the US, they posted 43 times across multiple platforms to reach nearly 77,000,000 impressions. These posts were all earned and organic, with no sponsorship fees.

Powerful Strength Line-Reducing Concentrate Launch

For the re-launch of an iconic Vitamin-C based product, Kiehl’s kicked off 2018 with a LA-based, experiential event featuring product education, interactive vignettes and music by Celebrity DJ, Taryn Manning. All event cues spotlighted the powerful amount of 12.5% vitamin C.

Key Attendees: @lianev @juliagilman @Model_Roz @saffromonrose @sylviagani @nicolconcilio @heyclaire @arikasato @_moniquelynn @styledbyale @makeupbygriselda @rrayyme @ourfazinali

Results: Attendees posted 183 times across multiple platforms to reach nearly 24,500,000 impressions. These posts were all earned and organic, with no sponsorship fees.

The Smithsonian

In honor of Kiehl’s 165th anniversary, Kiehl’s USA partnered with our global team to welcome press from around the world to partake in an event with The Smithsonian at which 10 products were inducted into the Cosmetic & Personal Care Collection archives. This was the brand’s third donation of products in commemoration of Kiehl’s longstanding relationship with their iconic National Museum of American History. 

Key Attendees: Allure, Cosmopolitan, Departures, Elle, Glamour, InStyle, Marie Claire, Travel + Leisure, Vanity Fair, Vogue, W, WWD and more

Pure Vitality

For the launch of a new face cream, Kiehl’s kicked off 2016 with it’s foray into influencer eventing with a trip to NYC and an experiential party where attendees were transported to a hot beach party in mid-January. Guests interacted with the product, participated in interactive vignettes and enjoyed a performance by Kehlani 

Key Attendees: @Nikita_dragun @itsisabelbedoya @maryamnyc @cloecuture @exteriorglam @nikkifrenchmakeup @kamilabravo @misstiffanyma @thegabrielzamora @kkeeaattoonn

Results: Attendees posted 187 times across multiple platforms to reach nearly 40,000,000 impressions. These posts were all earned and organic, with no sponsorship fees.