INFLUENCER PARTNERSHIPS

CREMAHOLIC

Building on the success of this campaign in Brazil, Kiehl’s partnered with top beauty influencer @Nicolconcilio to create a tongue-in-cheek campaign that celebrates her addiction to Kiehl’s skincare. This video was paired with one for Zoe Saldana in an effort to entice customers to go online and take a survey to find out what category of Cremaholic they identify as. 

Influencer Partners: @Nicolconcilio

Results: 6,100,000 impressions & 2,200,000 video views on YouTube

Kiss for the Cure

In an effort to raise $30,000 for Bright Pink and The Brem Foundation, Kiehl’s partnered with 3 top beauty influencers to create an organic fundraising movement on Instagram and Twitter. Kiehl’s leveraged these women to engage their fans and followers to get involved in the cause with a CTA to post photos or videos blowing kisses tagging the brand and the charity. For all posts using #Kissforthecure, Kiehl’s donated $1.

Influencer Partners:  @chrisspy @iluvsarahii @amandaensing

Results: over 8,100 mentions across multiple channels; 47,900,000 impressions and 844,900 video views across Facebook & Instagram