Branding & PUBLIC RELATIONS

Greenerways Organic

I joined Greenerways Organic in May 2019 as their Acting CMO. In this role, I manage all digital media ads, SEO/SEM, social media channel strategy, influencer relationships, communications & public relations efforts, philanthropic partnerships, product development and launch strategies, Amazon business, select retail & private label relationships and more. Most recently, my focus has been on transitioning the brand from a seasonal business, selling organic bug repellents to a year-round business with our foray into personal care. In 2019 we launched an organic bug & sun 2in1 as well as organic body oils and kits. In 2020, we'll be launching organic deodorants, organic toilet cleaners/air fresheners, organic shampoo & conditioner and more!

While the brand typically focuses on making affordable organic products, we recently pivoted to make a conventional Hand Sanitizer and Antibacterial Soap, to ensure that the general public can get the essential products they need as a result of Covid-19. All of our sanitizers are FDA approved and made in FDA/OTC-approved facilities. The company is also vertically-integrated with over 100,000 sq ft of manufacturing, warehousing and distribution in Downtown, Los Angeles.

Link to site: www.greenerways.com

Link to IG: @greenerways_organic

Retail Partners: Costco, CVS, Walmart, Amazon, Lowe's, 7-Eleven, Bed Bath & Beyond and more

Flora + Bast

I am a Founding Partner of Flora + Bast, a cannabis-infused wellness brand, founded in 2018 with a former Kiehl's colleague, Derek Chase. We define Entheogenic Wellness as a state of complete physical, mental, and social well-being - not merely the absence of disease. An entheogenic lifestyle can be more easily achieved by leveraging the therapeutic power of cannabis to assist in sleep, movement and psychological stress, the underpinnings of the most disruptive imbalances present in modern living.

At FLORA + BAST, our philosophy is simple: procure the best ingredients, process them minimally, and preserve them naturally.   Our formulas are organic, food-grade, and contain only at most, five ingredients.  We exclude water, emulsifiers, surfactants and preservatives that can cause harm to human health, leaving only what is necessary and nice to humans.  All products are tested for purity, potency, safety and efficacy by a third party analytical lab. 

We focus on three categories: anti-aging skincare, acne, sleep and pain management.

Link to site: www.floraandbast.com

Link to IG: @floraandbast

Retail Partners: Sephora, MedMen

Kiehl’s Brand Advocacy